ÖÖ – meaning ‘night’ in Estonian – was launched in 2010 at the London Design Festival. A curated cultural and social experience, ÖÖ is focused on sustainability and gathers Nordic design visionaries to showcase their innovative works across a wide range of disciplines.
In 2012, ÖÖ participated in the World Design Capital Helsinki Programme. Presenting art and design of the region through a diverse lineup of talks and events, it was aptly themed ‘Authentic Luxury: Telling the New Nordic Story.’
To commemorate the recent success of the Nordic-India partnership, Neishaa Gharat was invited to present ‘Share Your Dreams – India: Culture of Opportunities,’ at the exciting event. Additionally, Neishaa facilitated a collaboration with Siggi Odds and Harpa Run Olafsdottir, two Finnish artists, for 100%, an Indian visual arts zine. Featuring the work of contemporary designers and artists, each issue revolves around a single, specific theme, prompting artists from different backgrounds to come together – and, fittingly, reflecting the diversity of Helsinki.
