An Artful Life
House Of Gharats is a design house creating conscious luxury for artful dressing and living. The old and new play off one another in perfect harmony. There is an undeniable appreciation for tradition and the antiquated, but also so much creative progression – and a love for beauty.
Founders
Neishaa & Pretam Gharat, founders of House of Gharats, endeavour to bring together various cultures, redefine cultural relationships, and create new style synergies through art and fashion. Living amidst London’s international hybrid city of cultures and its influential past results in objects that are profoundly modern, distinctively stylish, yet inherently classic.
Culture Of Craft
We are passionate about heritage arts and crafts, engaging with the makers and the process. Therefore our designs draw on the essence of tradition, cultural juxtapositions, stories, materials and function. In addition, heritage crafts, unconventional materials, sculptural tailoring, bold colours, fanciful details and artful prints speak our story. Our commitment is to make responsibly through sustainable practices.
“The influence of our native country, which can be felt through our collections, is grounded in tradition and timeless eccentricities, yet fearlessly modern.”
– NEISHAA GHARAT
“There is no beauty in the finest cloth if it makes hunger and unhappiness.”
– MAHATMA GANDHI
Loved and Enduring
The objects that we choose to surround ourselves with, tend to be those with the strongest and deepest connections to our past, present, and future. In addition, they may embody fond memories or represent special people, but cherished things also reveal what we value—beauty, utility, knowledge, craft—and when assembled can function as a portrait in time.
Design
Design is one of the most powerful forces in our lives.
It is a superpower and with it, we can change the world.
Therefore, we believe that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.
IRLANDA ZAPATERO
The future of fashion is…
Sustainable and community focus. I think in the times we are, you cant be approached by everyone, I think you need to build a community with people who are similar to you, in different aspects of life.
emily jardim
The future of fashion is sustainability, improving the quality of fabrics, making a more eco-friendly industry, and reusing old clothing to give a new purpose in life.
The future of retail is the technologies that are improving every day, mostly all retailers will be relying on media to take care of sales. The retail business will change drastically with the current situation of the world and also the rising demand for online shopping.
Style from my point of view means knowing how to put something together, knowing the trends and what is popular, but it can also mean having your own way of working and design style that makes you unique and different
Sadia T Sultana
RE: 2 of 2 response. Name: Sadia T Sultana.
My three key internship objectives are to observe and participate in real-time projects and decision-making. To work alongside and network with leading professionals in the industry. And to also apply my knowledge and artistic abilities within the role.
There are a number of things about the brand that instantly catch my attention. The range of scarves styles and burst of colours are without a doubt something which I admire naturally. From the layout of the images on the website to the very visuals it really communicates a concise layout, theme and a succesful aesthetic for the brand.
The first point which I feel I connect with is the thought process of each design. From the colour choices, compositions, art language, and the distinctiveness but concise approach to design choices being made through out each scarf. Personally, I feel each design communicates a strong sense of story and identity. As well as also evoking an historic narrative.
The second point which grasped my undivided attention was the Sustainabilty factor. It is so important for any brand in this current and moving forward in time, to be aware and be responsible for making sustainable choices for the business. It is so important for a brand to consider such factors and be responsible for them. And House of Gharat continuously promotes this important factor which is really powerful.
Finally, a strong brand identity with personality and hope! “Family Business hoping to change the world ‘one scarf at a time’!” Not only as a designer but as a consumer’s point of view this quote is food for thought. It instantly captivated my attention and made me build a trust factor with the brand. And understand this brands values on how through each scarf not only is there a strong sense of awareness but also seeking to revive heritage and traditional craft.
katewixley
The future of fashion is…
-Integrity, in the processes and materials, in a brand’s transparency, and in the industry and the need for diversity.
-Digital immersion, with the rise in AR fashion shows and experiences, customers can get the physical experience from the comfort of their own home.
-Regeneration of past techniques, designs, and traditions in order to formulate new styles and techniques. This carries through into the future of sustainable fashion, by regenerating what we already have to create something new. This can be done either by upcycling existing materials or by redesigning existing ones, such as the breakthrough in cotton dyeing (CSIRO scientists discovered how to grow coloured cotton).
The future of retail is…
-An experience both off and online. Brands are no longer two-dimensional icons, but multi-faceted experiences that use omnichannel marketing to connect to their customers on a variety of platforms.
-An open dialogue between the community, the customer, and the brand. This plays into all stages of the design process, from conceptualization to production, to the product life span.
-Personal. Customers are no longer looking for a brand void of personality and morals. One wants to invest in brands that align with their own perspectives and values.
Style from my point of view means…
-Communication and storytelling. Style is a form of freedom through self-expression, giving every individual the ability to visually communicate their identity, culture, and interests. This is why telling a story through textiles is so vital, as the clothes we wear are a reflection of ourselves, so why not create textiles that reflect your background and beliefs? In an over-saturated world, one wants to be an individual and stand out, so personal storytelling goes hand-in-hand with style and taste.
Dharmita Joshi
1) The future of fashion is high quality, practical and sustainable clothing which is versatile and can easily be repeated several times.
2) The future of retail is digitalisation, easy accessibility and convenience to customers.
3) Style from my point of view is the expression of your own true self/personality, wearing the pieces which make you feel most confident and comfortable internally and externally.
Uma Shah
1. Through my work in my website portfolio and my final project it is evident that I like to use my culture and background to influence my work. On the website the quote “The influence of our native country, which can be felt through our collections, is grounded in tradition and timeless eccentricities, yet fearlessly modern.” means a lot to me as I do feel it is important to show part of you in your work as a designer and always remember where you come from but to bring it into new trends and modernise it.
2. The second reason I chose House of Gharats is because of the high quality and design aesthetic of the scarves, the bright, bold designs and compositions have a very luxury look.
3. The final reason is because of the sustainable aspect of the business and how they are conscious of the fabrics they use to create designs that are more environmentally aware.
Amy Dance
The future of fashion is sustainable design within a society that is more geared towards slow fashion. Fast fashion creates huge amounts of waste, creating a negative environmental impact. I believe in design for longer lasting garments and moving away from a ‘throwaway’ culture.
Iffah Javid
The future of fashion is in innovative problem solving. Fashion is constantly changing, and it is our job as designers to work with customers to create original sustainable pieces of art for them to wear and cherish.
The future of retail is online. If current events have shown us anything it’s that we need to prepare for the worst in order to come out the best. Casual shopping is a distant memory for most, so many people are relying on online services. It is our duty to create the same safe space for customers to shop online and receive the most out of their experience.
Style from my point of view means feeling good in every aspect. The way you style yourself should be a small window to your soul, showing people your inner centre fire that makes you original.
Iffah Javid
Complete the sentence “The future of fashion is…
In innovative problem solving. Fashion is constantly changing, and it is our job as designers to work with customers to create original sustainable pieces of art for them to wear and cherish.
Complete the sentence “The future of retail is…
Online. If current events have shown us anything it’s that we need to prepare for the worst in order to come out the best. Casual shopping is a distant memory for most, so many people are relying on online services. It is our duty to create the same safe space for customers to shop online and receive the most out of their experience.
Complete the sentence “Style from my point of view means…
Feeling good in every aspect. The way you style yourself should be a small window to your soul, showing people your inner centre fire that makes you original.
Radka Kalpakova
The future of fashion is sustainability – recycling in addition to the development of new technologies protecting the environment. It is also focused on individuality, on helping people to express who they really are rather than simply following the trend.
The future of retail is both digital and on-site. I believe people will always want to see, touch, and feel the physical product before purchasing it.
The style could be based on a particular trend or related to a group of people with similar interests. What makes it unique is how one diverts from that trend relying on their own history, experience, preferences, and decisions.
Gaia Stacey
The future of fashion is sustainability.
The future of retail is online.
Style from my point of view means an individual expressing them selves through their clothes and aesthetic.
elorandini
1- The future of fashion on my opinion is eco sustainable amd more eco consciousness. The only way to stimulate creating a greener world is to combine the energy of an industry that is innovative and adaptable because people will need always clothes and it is a way to express ourselves.
2- The future of retail is online grocery. Obtaining groceries without stepping foot into a physical store is crucial for the final customer especially in this particular period of time in which we are living (coronavirus), that has already changed our way of shopping.
3- Style from me means a way of expression of my true self; who am i, my unique vibe, what the world mean to me, my heart; love, emotions connected to colors, mood of the day, my life experience and my energy.
Aldo Simoni
-The future of fashion is circular. It is based on different principles, for example design out waste and pollution, keep products and materials in use and regenerate natural systems.
-The future of retail is at your fingertips.
-Style from my point of view means attention to details.
Natalie Evans
The Future of Fashion is… customers, companies and all stakeholders realising that
they are running the industry in a wrong and destructive way. More than that, I think the
future is for them to realise that the detriment of the industry (which is only second after oil in regards to the volumes of waste and environmental degradation it amasses) is not worth ‘staying on trend’. The future of fashion is all stakeholders being strong and resilient and not giving in to the whims of fast fashion.
The Future of Retail is… truly depends on brands – especially the high street stores
that are sustaining fast fashion in all of our lives – making the effort to remove their vast collections, plastic packagings and encouragement of the customers to buy more, and focusing more a slower instore environment where garment care, durability and longeivity is at the focus. Etail is the only other option for brands and, as the customer become more conscious, I can see brands operating solely online as a future for retail. As a tactile person that sees fashion as tangible, wearable art, I hope this is not the case!
Style from my point of view means… expressing yourself, personality, interests and values
through wearable art that exaggerates, moulds or hides the body. There is so much that
can be conveyed through style – colour, print, silhouette and texture – that really give so many clues as to who a person identifies as. Style, to me, is a very personal concept. For instance, on a macro level, my style centres around sustainable clothes, which really correlates with my values and conscience. On a micro level, I love puffball sleeves and excessive prints, which I think conveys how creative, arty and expressive I am as a person
Pooja Basavaraj Havanur
The future of fashion is lies in the sustainable fashion.considering the current pandemic conditions,fashion and fashion products turn more into green and clean.
producing environmental friendly which can repair reuse and recycle keeping the quality and timeless designs.
The future of retail is fragmented
Many retailers will remodel into other uses such as self storage,office space,Housing etc and also future of the retail is more educated,empowered
and connected consumers.
Style from my point of view means the Personality,Identity,a good feel.