An Artful Life
House Of Gharats is a design house creating conscious luxury for artful dressing and living. The old and new play off one another in perfect harmony. There is an undeniable appreciation for tradition and the antiquated, but also so much creative progression – and a love for beauty.
Founders
Neishaa & Pretam Gharat, founders of House of Gharats, endeavour to bring together various cultures, redefine cultural relationships, and create new style synergies through art and fashion. Living amidst London’s international hybrid city of cultures and its influential past results in objects that are profoundly modern, distinctively stylish, yet inherently classic.
Culture Of Craft
We are passionate about heritage arts and crafts, engaging with the makers and the process. Therefore our designs draw on the essence of tradition, cultural juxtapositions, stories, materials and function. In addition, heritage crafts, unconventional materials, sculptural tailoring, bold colours, fanciful details and artful prints speak our story. Our commitment is to make responsibly through sustainable practices.
“The influence of our native country, which can be felt through our collections, is grounded in tradition and timeless eccentricities, yet fearlessly modern.”
– NEISHAA GHARAT
“There is no beauty in the finest cloth if it makes hunger and unhappiness.”
– MAHATMA GANDHI
Loved and Enduring
The objects that we choose to surround ourselves with, tend to be those with the strongest and deepest connections to our past, present, and future. In addition, they may embody fond memories or represent special people, but cherished things also reveal what we value—beauty, utility, knowledge, craft—and when assembled can function as a portrait in time.
Design
Design is one of the most powerful forces in our lives.
It is a superpower and with it, we can change the world.
Therefore, we believe that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.
Yanet Palo
The future of fashion is in the balance between sustainability and colourful expression of art.
The future of retail is conscious consumption and value of craftsmanship that both encourage sustainable approaches.
Style from my point of view means enhance your best version and translate it into the garments you freely choose to wear.
Ella Perry
The future of fashion is… daunting and scary with how the way fast fashion is working at the moment. “The UK is the epicentre of fast fashion in Europe, with each person buying an estimated 26.7kg of clothing every year, compared to an average 15.6kg for people across Germany, Denmark, France, Italy, the Netherlands and Sweden” (Jasmine Chinasamy, 2019). With this in mind retail has no choice but to become more sustainable. House of Gharats creates designs that tell a story, which adds more meaning, creating long lasting designs. Invaluable designs and timeless pieces are worn more than just a few times.
The future of retail is…becoming more and more digital, shaping the way customers interact with textiles and art. This could mean fewer stores, however in the few stores left, customer service will be more important than ever, informing the customers of what has gone into that product, what is behind the patterns and colour palettes and telling more of a story.
Style from my point of view means…whatever you want it to be. Style is personal; one size does not fit all. It is what makes you feel comfortable, sexy and happy. Style can emit your personality, show your confidence, creativity and individuality. Style has no definition.
Leonie Summer Charlton
Complete the sentence “The future of fashion is…respect, for our garments, designers, creators, the entire process. We need the world to realise that fashion is an art form, for those making clothes and those who are styling, using themselves as the canvas. Fast fashion has led to a disregard for the beauty that fashion brings to us as individuals, it has been taken advantage of. I do however believe with the right ethos and message people will learn to appreciate fashion again and respect it along with its materials, how they should be.
Sustainability is a key factor that plays into how we respond to our garments, using high quality materials that are more desirable helps to alleviate the disposable culture surrounded by so many high street and online retailers. The difficulty with this approach is, of course, accessibility. We need to be offering people from all backgrounds a way to consume ethical fashion that is financially viable to them.
Complete the sentence “The future of retail is…connection, we are so detached from the designers and garment makers, there is no story behind what we consume. That story makes all the difference. Humans crave connection, yet it is something that has been removed from our retail environment. House of Gharats is connecting to their customers through their story and culture, providing them with a new outlook on traditional pattern and colour.
Complete the sentence “Style from my point of view means…confidence. Confidence to embrace your individuality and wearing what makes you feel empowered. Style is such an individual concept and it is something that changes as we grow to learn more about ourselves. I believe we reach the pinnacle of our styles when we are finally comfortable within our skin, and rather than wearing what others think may look good, we wear what truly makes us feel good.
Soha Safder
The future of fashion is all about creating designs, that reflect your point of view and developing your creative sense of expression in a natural and elegant way. Fashion can manifest in a variety of forms, at times less is more. It keeps revolving.
“The future of retail is simplicity and convenience.
“Style from my point of view means wear something you like and suits your personality. Fashion fades but style is eternal.
soha safder
The future of fashion is all about creating designs, that reflect your point of view and developing your creative sense of expression in a natural and elegant way. Fashion can manifest in a variety of forms, at times less is more. It keeps revolving.
Complete the sentence “The future of retail is simplicity and convenience.
Complete the sentence “Style from my point of view means wear something you like and suits your personality. Fashion fades but style is eternal.
Amanda Colares Silva
– The future of fashion is inclusive and problem solving. Slow fashion as opposed to fast is the future. The Textiles and Fashion industry is one of the most pollutant industries at this current time and the fast paced nature of it is partly to blame. I believe in a future of greener choices from design, to production, to market.
– The future of retail is changing. We are slowly but need to improve on becoming ‘big and money making’ to ‘small and problem solving’. Retail is a vital part of the fashion and textiles industry but it’s tactics must not be a cause for unethical practices but instead be an incentive for positive practices.
– Style from my point of view means a collection of your individuality. We style ourselves in reflection of our identity, our ‘heart’. Style is like an ‘ID card’ to the world. We use it to express the things we love and identify with the most, from colour combinations and references from our own cultures, to inspiration from the music we listen to and our favourite fashion eras.
Julija
The future of fashion is sustainable and ethical. It addresses the importance of the people who produce it and
The future of retail highlights the beauty and thoroughness of the craftmanship and teaches to value its real price.
Style from my point of view means daring to show your creativity and always looking for a ways to be unique.
Ambar Bellas-Crowther
The future of fashion is… unpredictable. Fashion is constantly changing, drawing upon new ideas and incorporating fashion trends from the past which are definitely having a comeback (eg. ethnic, animal print and paisley).
The future of retail is… somewhat moving online. Retail may be moving more toward the internet. But I believe this is only to some extent. Buyers still like the experience of feeling the fabric, mixing looks before buying, etc.
Style from my point of view means… a form of self-expression. I believe that the young dress a certain way in order to fit into society. And for this reason those who do dress differently may seem to stand out from the crowd. I believe style is a way of demonstrating your true self and expressing yourself. Everyone should feel free to dress/ express themselves how they want.
Gabriela F.
The future of fashion is… towards collective consciousness and responsibility, keeping in mind the environment and human dignity.
The future of retail is… a blend between online and offline outlets, where an informed consumer can comfortably and easily access goods.
Style from my point of view means… being able to express oneself through fashion, not really impersonating all trends but selecting those who resonate with us and incorporating them in long term dressing.
Olive Whelan
The future of fashion is sustainable textile design. There aren’t many revolutionary designs, silhouettes, or ideas left for those who wish to become titans in the industry, but textile design is still left greatly unexplored. Being the number two contributor to climate change, sustainability is the only option. Inventing new, interesting, eco-friendly textiles is the only avenue towards becoming a true revolutionary.
The future of retail is complex. Clothes are meant to be worn and felt, and a world where online shopping is the only option erases the experience of the fashion industry. I believe we’ll move towards a society where electronic measurements are taken by machine, then paired with items in-store that fit that body type best.
Style from my point of view is personal. Who we are is deeply embedded in what we wear, and clothing is the most natural form of self-expression we have. We share an intimate relationship with the garments and accessories in our closet, therefore, they should be as well-made and interesting as we are.
Esther Akintoye
The future of fashion is sustainability and originality.
The future of retail is digitalisation and connection, because customers will not leave the store connected to the brand, the clothes they wear and feeling valued.
Style from my point of view means the expression of your inner self, finding the voice and confident to wear you.
Monika Dolbniak
The future of fashion is durable and innovative designs and slow consumption. I believe that pieces made out of carefully sourced and sustainable materials will not only last longer but raise customers’ awareness about the future of fashion and the power of consumption habits and how they can help our planet. Emotionally durable design provides a personalize and strong bond between a usership and a garment as it is functional and easy to style but also manifests our values. It also expresses both brand’s and client’s commitment to sustainability.
The future of retail is creating a unique and interesting shopping experience for customers both on online platforms and in-store. I believe that clients will value more their purchases once they are able to customize and try products and be aware of their meaning, source and manifesto. Educating clients through transparent production and origin of the products make them feel engaged with their design and production process but also their impact on the climate. Providing all of that is transferring a purchase into a vulnerable investment.
Style from my point of view means having a personal link/connection with the pieces from our wardrobe in order to express yourself, your history better in society. I think that comfortable, easy to style clothes makes us more confident in our work and home environments and help us to interact with other people and cultures. Our style is reflecting the colours of our soul but also is a part of a self-care as a freedom of choice and expression.
Kanwalpreet Kaur
The future of fashion is in sustainability. Many consumers now take care in making their choices. Whether it is about sustainability of the environment or protection of workers, for ethical consumers, transparency is key.
The future of retail in use of digital technologies to transform into an instinctive enterprise. How companies must shift from running supply chains to delivering convenience, speed, customized products, and seamless personalized retail experiences.
From my point of view Style is a way to express myself without saying a word.
Jaime Llavona
The future of fashion is slowing down in order to create more thoughtful designs to battle the environmental crisis.
The future of retail is becoming predominantly online, especially in the current state of affairs. Therefore, it is online advertising and social media promoting that are the main strategies in order to achieve a successful retail department
Style from my point of view means, the translation of character and personality through clothing items. It is a unique and personal experience.
Nai
Complete the sentence “ The future of fashion is…
The future of fashion relies on more sustainable systems of production, which are aware of their environmental impacts…
Complete the sentence “ The future of retail is…
Especially nowadays given the current pandemic, I think retail should focus much more on the online aspect…
Complete the sentence “ Style from my point of view means…
Minimal but bold and less is more…