An Artful Life
House Of Gharats is a design house creating conscious luxury for artful dressing and living. The old and new play off one another in perfect harmony. There is an undeniable appreciation for tradition and the antiquated, but also so much creative progression – and a love for beauty.
Founders
Neishaa & Pretam Gharat, founders of House of Gharats, endeavour to bring together various cultures, redefine cultural relationships, and create new style synergies through art and fashion. Living amidst London’s international hybrid city of cultures and its influential past results in objects that are profoundly modern, distinctively stylish, yet inherently classic.
Culture Of Craft
We are passionate about heritage arts and crafts, engaging with the makers and the process. Therefore our designs draw on the essence of tradition, cultural juxtapositions, stories, materials and function. In addition, heritage crafts, unconventional materials, sculptural tailoring, bold colours, fanciful details and artful prints speak our story. Our commitment is to make responsibly through sustainable practices.
“The influence of our native country, which can be felt through our collections, is grounded in tradition and timeless eccentricities, yet fearlessly modern.”
– NEISHAA GHARAT
“There is no beauty in the finest cloth if it makes hunger and unhappiness.”
– MAHATMA GANDHI
Loved and Enduring
The objects that we choose to surround ourselves with, tend to be those with the strongest and deepest connections to our past, present, and future. In addition, they may embody fond memories or represent special people, but cherished things also reveal what we value—beauty, utility, knowledge, craft—and when assembled can function as a portrait in time.
Design
Design is one of the most powerful forces in our lives.
It is a superpower and with it, we can change the world.
Therefore, we believe that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.
Tamara
The future of fashion is to show and demonstrate the infinite possibilities that people have to express ourselves, and find our identity, fashion is no longer governed by such marked parameters, it is broader and timeless. It worries, and exploits in your face the change it wants to see in the world, it befriends with nature and works in a more sensitive and conscious way. Becomes a spectator of what happens in society, the environment, in each individual, and uses it as a starting point for the Message It wants to transmit. Look for a balance between production and how this impacts the environment.
The future of retail is undoubtedly online, with an emphasis on creating a round trip between the customer and the brand, making them participate, making them feel heard, involving them, that it is not simply a purchase, but an experience, from the moment you choose to enter the website, until you receive the product in your hands.
From my point of view, style means, go by your own rules, your own look. Not following the fees imposed.
Ellie Coniglio
1. The future of fashion is a sustainable and ethical world were upcycling garments will be the trend and fast fashion will be less popular. It will be more common to buy new from a sustainable brand.
2. The future of retail is already dominated by technology through online buying, but there is still a demand for real live shopping. Shop and displays give you an artistic escape and a feeling like no other. We yearn to explore, and creative people still need to express ideas.
3. Style from my point of view means something that represents you as a person. You can tell a lot about a person by their style. You can experiment with confidence and create different styles for yourself.
Sarah Richardson
1. The future of fashion is bringing back individuality and creativity to the garments offered to increase the emotional value for the consumer. This will allow a healthier and more enjoyable relationship between the consumer and their clothing, and in turn hopefully increase a garments life expectancy and reduce fashions harmful impact on the environment.
2. The future of retail is becoming transparent with the customer around how fashion is made and the design process. Retail should utilize the power of storytelling through fashion to build their relationship with their customers, particularly during a time where retail is increasingly online. This communication can come in the form of outlining each garments journey from sketch to physical product or even in the form of advice on how to use and style each design, these steps can allow for a more interactive relationship to make the customer feel part of the process.
3. Style from my point of view means going beyond trends and using your individual vision to express yourself through what you wear and how you wear it. Style is a timeless quality that can be adapted and played with forever.
Sophie Place
The future of fashion is the importance of diversity and sustainability. Diversity is crucial for fashion both now and in the future as it is key for everyone to feel represented in the industry and something/ some one they identify with. There is also still a lack of diversity and representation in more ‘mainstream’ fashion so I think a rise of this would be important to show the amazing talent and variation of design style from around the world. Sustainability is also very important due to the current climate situation, it is important for every company to look at all aspects of their business and see what changes they can make and implement to help the planet, these can be small changes which end up making the world of difference. These factors along with inclusivity are not only important because they are what needs to be done but are also what consumers are wanting now and for the future. Fashion companies also being ethical is vital for the future of fashion ensuring they are making the right choices with sourcing, manufacturing etc.
The future of retail is going to be more customer orientated, more so than before where people like the brands beliefs etc is where they will spend their money, for example, diversity, ethical and sustainability. Shopping will become more of an experience with it tailored towards the consumers making them want to return. It is creating something that feels important and fun that consumers want to be a part of. Showing that brands care as well as authenticity and original designs will be what helps those to be successful in my opinion.
Style from my point of view means feeling great in yourself and confident in what you are wearing. When you feel great in an outfit it is expressed through to how you feel throughout your day. It’s expressing yourself and your personality. Multi use items like scarves are great for the ability to wear something you love so much and have a great feeling towards in many different ways with it still feeling new and stylish (why I love them so much).
Mariyke
he future of fashion is sustainable and inclusive. The fashion industry needs to make more efforts in term of transparency, consumers are more educated about environment and ethical issues. Consumers are more conscious in their spending, price is not anymore the only key factor of purchase, transparency and storytelling are becoming more important than ever.
The future of retail is digital with a stronger relationship between brands and consumer. The pandemic has shown the vast spectrum of benefits of digitalisation. People were encouraged to make more human connection through computer and smartphones. Brands have the opportunity to create human relationships through social media share different kind of content moving from fashion to lifestyle. The retail future will be the experience and relationship that consumers can build with the brand.
Style from my point of view means not following every trend, be brave to follow your instinct, accept influences and reinventing yourself. Style means creating trends, being true to your design point of view without changing it for nobody else. I believe that true brands are the ones that do not have sales as a target but focus on design, which eventually will become popular.
Felix Ribas
The future of fashion is complete transparency. The consumer wants to know exactly where their product has been sourced and they also want to rest assured no one has been exploited within that process. Fashion is about ensuring you bring something new and innovative to the table. I believe Neishaa successfully executes that by fusing ‘tradition and modernity’ along with bringing the culture and heritage artisanship of Indian art into these beautiful designs.
The future of retail is of course uncertain, given the current global crisis surrounding COVID19. However I do truly believe that the industry will fully bounce back. As human beings we yearn to express ourselves in our own unique ways, and fashion is the key platform for that. I do believe that as a generation our mindset will progressively change and we will slow down, becoming less greedy for fast fashion. I think people are finally beginning to see the importance of quality and ‘built to last’ product.
Style from my point of view means personality. For me, the most stylish person is the one who walks into a space, and you’re instantly captivated by who they are. You want to know more, and you feel that gravitational pull to engage with them. It’s about highlighting you and your auroa, not about hiding ones self.
Arhantika Rebello
My answers for the future of fashion and the future of retail come hand in hand. It’s all honesty quite unpredictable. Trends and concepts come and go, companies are constantly changing their practices fueled by capitalism. But I can tell you what the future of fashion and retail should be like – fair and sustainable. From sustainable practices to fair working conditions. I believe with brands like yours, we’re slowly edging our way towards this. With fashion there also comes into question the need for diversity in everything from race to body size. I believe that while sustainable fashion is still long road ahead, we’re making progressive movements in this so I think the future of fashion will definitely see more diversity.
Style from my point of view means whatever you as an individual want it to be. I know there are the conventional practices of style that I could discuss, but as fashion evolves I think we’re learning to embrace and accept style away from societal expectations which leads to more self-acceptance and positivity which is what fashion and style should be about.
Hoi Yan Harriet Lam
– The future of fashion is “ethical and sustainable”.
We shall move away from fast fashion and the selfishness to satisfy our never-ending desire of being “on-trend”. Starting from the sourcing phase, sustainable and biodegradable materials should be used. Secondly, there should be a higher degree of protection over human rights. Particularly at the production phase, a humane and pleasant working condition is a must, and that workers should be paid respectively. The freedom of fashionable choices should not outweigh the importance of being respectful to humanity, as well as the co-existence with ecology.
– The future of retail is “contactless”.
2020 has been a tough time for retail businesses, where the industry has suffered from profound economic losses. At a time where social distancing is reinforced, there is no need to visit a shop in person. Instead, it would be more beneficial for businesses to sustain an online store. Yet new opportunities are also created with online shopping. Firstly, digitalisation means that fashion brands can potentially reach a greater audience through social media advertising. Companies may also be more innovative in the way they promote their products, such as through motion graphics and fashion films, where customers focus more on a 2D than 3D experience.
– Style from my point of view means “persona”.
Style is like lego blocks, where it partially represents you and builds up your image as an individual. It affects how others perceive you, as it is an outward expression of who you are. However, style can also be multi-faceted. Just like music taste, it changes over time. The style we are attracted to could vary based on a certain phase, or emotions that we are experiencing. With the development of a distinctive “style”, it helps us find out what we are interested in. I believe that style and behaviours have a mutual cause-and-effect relationship – how we act affects how we perceive ourselves, and thus, the label we give ourselves also further reinforces how we act.
Erin Kearney
The future to fashion is growing yet still holding our history with us. Our future is about remembering where we’ve been, what we achieved, times we got through and how fashion and style has grown throughout time. Decade after decade we bring back something that has happened before and make it new.
The future of retail is refine. With so many stores and websites in the world, we will need to refine what works and continue to produce stuff that the consumer wants.
Style from my point of view means having a voice. It’s about showing your personality through your clothing. It’s about being you, whether that’s feeling comfortable, or showing off. It’s about growing as a person and loving yourself in the body you’re in. You can make yourself stand out and be bold or you can be subtle and blend. Style is different for everybody, unique in its creation and made beautiful by its creator.
Lauren Leacher
The future of fashion is “considered”. It’s sustainable, minimal waste, low economic impact, environmentally friendly printing and dying, ethical production, inclusivity. This is done by considering ever aspect of the business and how it can be improved.
The future of retail is “made to order”. Following on from previous point, it promotes a sustainable way of living. Yes it may take longer lead times and more demand but it is a better way of living, you value the items more. This then allows less waste stock being held and lower costs for the company.
Style from my point of view means “personality”. Everyone’s style is unique. Not everyone follows magazine or catwalk trends, people wear and invest in what they themselves like. It’s personal.
Kinga Molnar
“ The future of fashion is…
IT IS NECESSARY TO FOCUS ON ECO-FRIENDLY WAY OF PRODUCE OUR FASHION PRODUCTS, IT IS A MUST. THIS WILL BE RESTRICTED BY LAW IN THE FUTURE. WE NEED TO GO BACK TO THE MOTHER NATRE TO EXPLORE ORGANIC AND ECO-FRIENDLY FIBERS LIKE BAMBOO, HEMP, PINEAPPLE LEATHER, AND SO ON.
“ The future of retail is…
FOR SHURE THE FUTURE OF RETAIL IS ONLINE SELLING.
“ Style from my point of view means…SELF-EXPRESSION.
Luna Perich Paglia
1) The future of fashion is… To represent individuality, since I believe that in this confinement period we have become more comfortable with ourselves and left behind the need to fit in as much as we did before, so it will not be just about a fashion trend, but a garment that we fill comfortable with and relate in its design and production process, fashion will have to represent one’s desire, and the production process will be affected by this willingness to express what we believe in, for example, sustainable fashion and traditional manufacture.
2) I believe, the future of retail is… products that represent a more local market and longer-lasting lifetime, we will be more selective in our purchases, and the number of products will be affected by the consequences of the pandemic, small suppliers will have a greater chance of negotiation. Not in large quantities as before and cheap prices.
3) Style from my point of view means… to be honest about who you are, to stand out in a crowd because you are comfortable with yourself, and what you wear is a reflection of that confidence.
Clara M.
The future of fashion is in our hands, we as designers need to understand the needs of costumers but at the same time we have to respect our planet and be more sustainable and conscious.
In my opinion, the future of retail is the e-commerce as it is facilitating the process of buying and selling, we also need to take in account costumers who prefer to touch the product before buying it so we need more experiences that mix both aspects.
For me Style is nothing but a mean of personal expression and delivering subtle messages that best describe our personality, heritage and costumes.
yasminaldrich
The future of fashion is…inclusive, interesting and individual. Fashion is, and always has been, about expressing ones thoughts, feelings, culture, and personality. I am interested in seeing how this can be done in new and exciting ways, creating awareness and appreciation of culture and of our planet.
The future of retail is…something with huge potential. How can we make retail an interesting and immersive experience for shoppers, even if they are online? Using social media and the internet as a platform could allow people to interact and learn about how a company’s clothes and accessories are designed, and created, and about the people behind it. This openness would allow people to feel as though they are part of the process, and could inspire a generation of creative thinkers and enthusiasts for good quality, forever fashion.
Style from my point of view is…confidence. Wearing what you want to wear, and what makes you feel good is not for the faint hearted, but the more we do it, the more it will give others the confidence to do the same. As a designer, I am enthusiastic about making work that makes people feel good, and allows them to use the things they wear to express themselves!
Yolanda Evans
The future of fashion is… Personal and cultural storytelling. It is a conscious and concerted effort to reduce and eliminate damage to other human beings and the environment, and setting the standard for others. It is also constant reimagining mid and post-pandemic life, and innovation to create that new world.
The future of retail is… Conscious and slow fashion, accessible, and better tailored for a diverse range of consumers. Reliable, good quality products which are renewable and multigenerational.
Style from my point of view means… A collaboration between the wearer and the designer to curate a mixture of self-expressions. A conscious choice made every day to show yourself to the world through the designer’s work.